Privacy policy
Outer Range Brewing Co. (“Outer Range,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our websites, purchase our products, sign up for communications, participate in events, sweepstakes or promotions, or otherwise interact with Outer Range.
Information We Collect
Information you provide directly. We may collect information you provide to us, including your name, email address, mailing address, telephone number, date of birth or age confirmation, marketing preferences, sweepstakes or event registration information, purchase or transaction information, and information you provide when contacting or communicating with us.
Information collected automatically. When you use our website, we may automatically collect certain information, including your IP address, browser and device information, pages viewed, interactions with our website, referring website or source, approximate location based on IP address, and information collected through cookies and similar technologies.
We may also receive information about you from third parties, including service providers, event partners, promotion partners, social media platforms, retailers, distributors, and other businesses with which we collaborate.
How We Use Your Information
We may use personal information to operate and improve our websites and services; process purchases, registrations, and other requests; administer sweepstakes, contests, giveaways, promotions, and events; verify eligibility and communicate with participants or winners; provide customer service; send news, offers, product updates, event information, and other marketing communications when permitted by law; understand how customers interact with our products, websites, events, and marketing; measure marketing effectiveness; prevent fraud or misuse; comply with legal obligations; and protect the rights, property, and safety of Outer Range and others.
You may unsubscribe from promotional email communications at any time using the unsubscribe link included in those communications.
Sweepstakes, Promotions, and Events
From time to time, Outer Range may offer or participate in sweepstakes, contests, giveaways, events, or other promotions, either independently or in collaboration with other organizations.
When you participate, we may collect information necessary to administer the promotion, determine eligibility, contact participants or winners, fulfill prizes, and conduct related promotional activities.
Some promotions and events may be offered together with business partners. In those circumstances, information you provide may be shared with participating partners when disclosed at the time you enter or register.
Promotions may also be subject to separate official rules, terms, or notices that provide additional information about how participant information will be used.
How We Share Information
Service providers. We may share information with companies that perform services on our behalf, including website hosting, ecommerce, payment processing, email delivery, marketing, analytics, technology services, event support, fulfillment, and promotion administration.
Our website and online store are hosted through Shopify, which may process certain personal information on our behalf in connection with providing its ecommerce platform and related services.
Business, event, and promotion partners. We may share information with companies and organizations with whom we collaborate on events, promotions, sweepstakes, sponsorships, experiences, or other joint initiatives. Where appropriate, we will provide notice when information submitted in connection with an event or promotion will be provided to another organization.
Marketing and advertising providers. We may work with third parties that help us understand our audiences, measure marketing performance, communicate with customers, and advertise our products and events.
Legal and safety purposes. We may disclose personal information when we reasonably believe disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request; enforce our agreements; investigate fraud or misuse; or protect the rights, property, or safety of Outer Range or others.
Business transactions. Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
We do not sell personal information for monetary compensation. Certain disclosures involving advertising or analytics technologies may be considered a “sale,” “sharing,” or use for “targeted advertising” under some state privacy laws even when no money is exchanged. Where applicable, consumers may have rights regarding those activities.
Cookies and Similar Technologies
Our websites may use cookies, pixels, analytics tools, and similar technologies to operate our websites, remember preferences, understand visitor behavior, measure marketing effectiveness, and improve the customer experience.
Some of these technologies may be operated by third-party service providers. Depending on your location and applicable law, you may have choices regarding certain cookies or advertising technologies.
Marketing Communications
If you elect to receive marketing communications from Outer Range, we may send you information about our beers, taprooms, events, collaborations, promotions, merchandise, and other news.
You may unsubscribe from promotional email communications at any time by clicking the unsubscribe link contained in the email. Even if you unsubscribe from marketing communications, we may continue to send transactional or administrative communications when necessary.
Your Privacy Rights
Depending on where you live and applicable law, you may have certain rights regarding your personal information. These may include the right to access personal information we maintain about you, correct inaccurate personal information, request deletion, obtain a copy of certain personal information, opt out of certain uses for targeted advertising, sale, or sharing, withdraw consent where processing is based on consent, and appeal certain decisions relating to a privacy request.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
To submit a privacy request or ask a question about your personal information, contact us at info@outerrange.com. We may need to verify your identity before completing certain requests.
Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including providing our products and services, administering promotions and events, maintaining appropriate business records, fulfilling legal obligations, resolving disputes, and enforcing agreements.
Retention periods may vary depending on the type of information and the purposes for which it is used.
Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no Internet transmission or data storage system can be guaranteed to be completely secure.
Age Restrictions
Outer Range is an alcoholic beverage company, and our alcohol-related products and marketing are intended for adults of legal drinking age.
We do not knowingly collect personal information from individuals under 21 in connection with alcohol-related marketing, sweepstakes, or promotions. If we learn that we have collected personal information in violation of applicable age restrictions, we may delete that information.
Third-Party Websites and Services
Our websites and communications may contain links to websites, platforms, or services operated by third parties.
Those third parties maintain their own privacy practices and policies. Outer Range is not responsible for the privacy practices of third-party websites or services, and we encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, technology, legal requirements, or privacy practices.
If changes are material, we may provide additional notice where appropriate.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or personal information we maintain about you, please contact us:
Outer Range Brewing Co.
35 W Main St.
Frisco, CO 80443
info@outerrange.com